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No jargon, no AI slop, no SEO filler. Just the playbooks we run with real clients – written by the CFOs running them.
Cash Forecasting for E-commerce Brands: The 13-Week Model Explained
Why P&L profit doesn't equal cash, how the 13-week direct cash forecast actually works, and the template every DTC operator should run weekly.
The 13-Week Cash Flow Forecast Every DTC Brand Needs
Why 13 weeks is the right horizon for e-commerce cash forecasting, what goes in each row, and how to update it in under 30 minutes a week.
When to Hire a Fractional CFO: Revenue Thresholds, Signals & ROI Math
The honest guide to when an outsourced CFO actually pays for itself, the warning signs you've waited too long, and the math behind the decision.
Fractional CFO Pricing for Ecommerce Brands (2026 Guide)
What a fractional e-commerce CFO actually costs in 2026, what's included at each price band, and how to calculate ROI before you sign.
CFO vs Controller vs Bookkeeper: Who Do You Actually Need?
Each role exists for a reason – and hiring the wrong one is the most expensive mistake in DTC finance. Here's the decision framework by revenue stage.
Amazon vs Shopify Profitability: The Real Math Behind Each Channel
Same product, two channels, two completely different P&Ls. The full breakdown of fees, margin reality and which channel actually makes you money.
How to Calculate True SKU Profitability
Most DTC brands run 80% of revenue through SKUs that look profitable on the surface and aren't. The full contribution-margin method, line by line.
DTC Unit Economics Benchmarks 2026
Healthy ranges for LTV/CAC, payback, contribution margin, MER and AOV by category and revenue band – with the data behind each number.
LTV/CAC Ratio Explained for DTC Founders
How to calculate LTV and CAC properly (most people get both wrong), what ratios actually mean at each stage, and how to use it for ad spend decisions.
Amazon FBA Fees: The Hidden Margin Killers in 2026
Beyond referral and FBA fulfillment – storage, aged inventory, low-inventory, returns, inbound placement. The full 2026 fee map and how to fight back.
Ecommerce Valuation Multiples in 2026: What Buyers Actually Pay
Real 2026 multiples for DTC, Amazon and Shopify brands by revenue band, profitability and category – plus the qualitative factors that move the number.
The 12 KPIs Every Ecommerce CFO Tracks on the Dashboard
The minimum-viable KPI dashboard for a DTC or marketplace brand: 12 metrics, why each matters, healthy ranges, and how often to refresh.
How to Calculate True COGS for an Ecommerce Brand
Most DTC brands underreport COGS by 15–25%. Here's the full list of what belongs in cost of goods sold and how it changes the decisions you make.
How Much Should a DTC Founder Pay Themselves?
Real founder-comp ranges by revenue stage, the trap of under-paying yourself, and how to balance salary, distributions and reinvestment.
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