Founder's toolkit

Built by CFOs. Yours, free.

The same templates and calculators we open in real client meetings – plus one paid model we hand to every engagement.

Premium

Premium templates

Premium Template — €19.90

Financial Model Template for Ecommerce (€19.90)

Google Sheets model with P&L, Cash Flow, Balance Sheet, and dashboards. One-time €19.90 – the same model our CFOs open on real client engagements.

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Free

Free tools & calculators

Live calculator

Runway & Burn Calculator

How many months of cash you have left at your current burn – with monthly burn and zero-cash date, live.

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Live calculator

LTV / CAC Calculator with Payback

Revenue, contribution and gross-margin LTV vs real CAC, with CAC payback in days and the LTV:CAC ratio – live as you type.

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Live calculator

True ROAS & MER Calculator

Convert platform-reported ROAS into blended MER and attribution-adjusted true ROAS per channel – so you know what your ads actually make.

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Live calculator

Fractional CFO Cost vs In-House

Compare in-house CFO, fractional CFO and no-CFO scenarios for your revenue band, with fully-loaded cost and expected impact.

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Live calculator

Break-Even Point Calculator

Break-even units, revenue, contribution margin and months to profitability – based on your fixed costs and unit economics.

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Live calculator

E-commerce Business Valuation Calculator

DCF + comps valuation range using DTC and FBA EBITDA multiples – a realistic band for what your business is worth today.

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Template

13-Week Cash Flow Template (Excel)

The rolling 13-week direct cash forecast we build for clients. Weekly grid, colour-coded inputs, sample numbers ready to overwrite.

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Free research

DTC Benchmarks Explorer

Median and top-quartile DTC benchmarks by vertical and revenue band – contribution margin, MER, CAC payback, AOV, return and repeat rate.

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Want your real numbers plugged in? Take the free 5-min Finance Health Check.

Stop guessing. Start deciding on facts.

A free 30-minute call with a senior CFO. No sales pitch – just a clear read on where your money is and what to do next.

30 min · No pitch · A real CFO, not a chatbot