Founder Finance: finally understand your own numbers.
A free email course for founders who were never taught finance. One short lesson a day, written by working CFOs. By the end of week one you'll know where your money actually is, which five numbers to watch, and what to fix first.
15+ years in the numbers: 100+ financial models, €40m+ raised for clients. The same things he says on a paid call, written down for free.
30+ companies, 12+ countries
1,200+ founders enrolled
Seven days, seven lessons
One lesson a day, 5 minutes each, one concrete takeaway you can use the same evening.
- Day 1
Profit vs cash – why your bank balance lies
A one-page cash vs profit reconciliation you can run in 10 minutes.
Cash vs profit reconciliation - Day 2
The three reports every founder needs
A reporting pack structure you can hand to your accountant.
3-report management pack - Day 3
How to see a cash gap weeks before it hits
The 13-week cash forecast layout, row by row.
13-week cash forecast - Day 4
The five numbers to watch every month
Your five-metric monthly scorecard.
5-metric scorecard - Day 5
Unit economics without a finance degree
A contribution-margin calculation for your main product or channel.
Contribution margin sheet - Day 6
Pricing decisions that actually move profit
A price-sensitivity test you can run this week.
Price sensitivity test - Day 7
Your monthly CFO routine
The monthly close-and-decide checklist.
Monthly close checklist
People who run their numbers this way
The course is built on the same method we use with paying clients. Here is what it did for them.
Trustpilot rating from real clients
Before, we guessed. Now pricing and scheduling are decisions, not opinions – 25% more people in the pool and better margin from the same building.
I finally understood which patients actually pay the bills. Same P&L, completely different decisions after we learned to read it.
Five numbers on one page. That replaced a year of spreadsheets I never opened twice.
A good fit if you
- Run a company between €200k and €20m in revenue
- Make decisions without a finance person in the room
- Have an accountant, but not management reporting
- Want plain language, not accounting theory
Not for you if you
- Already run a 13-week forecast and a monthly close
- Want IFRS-level accounting technique
- Are looking for tax advice – we don't give it here
In that case, a financial health check will be more useful.
Questions
- Is it really free?
- Yes. Seven emails, no card, no upsell sequence. If you later want a CFO to look at your actual numbers, that's a separate conversation you start – not one we push.
- Who is this for?
- Founders and owners of companies roughly between €200k and €20m in revenue who make decisions without a finance person in the room. No accounting background needed.
- How much time does each lesson take?
- About 5 minutes to read, plus an optional 10–20 minute exercise on your own numbers.
- Is it relevant outside e-commerce?
- Yes. The mechanics are the same for services, SaaS, wholesale and manufacturing – the examples come from all of them.
- What happens to my email?
- It's used to send this course and occasional related notes from John Galt Finance. One-click unsubscribe in every email. We never sell or share it.
Seven days from now, you'll read your own numbers.
One email a day. Free. Unsubscribe in one click whenever you want.
Prefer to talk it through with a CFO?
A free 30-minute call – no pitch, just a clear read on where your money is and what to do next.
30 min · No pitch · A real CFO, not a chatbot