Fractional CFO questions, answered straight.

If the answer starts with "about", you don't know your profit. Revenue is not profit. We rebuild your P&L so every month closes with one number you can trust – and a one-page read on what moved it.

Part of it is tax, suppliers and refunds. Spending it feels like growth until it isn't. We separate committed cash from free cash, so you always know how much you can actually spend this week without breaking payroll.

Without unit economics you scale the losers along with the winners. Contribution margin per SKU and per channel, after ads, fees and returns. Usually 2–3 lines quietly fund the losses of everything else.

Payroll week should never be the moment you find out. A rolling 13-week cash forecast, updated weekly. You see the tight week a month before it arrives – while there are still options.

Essential Finance builds your core financial system. Strategic CFO adds analysis and regular decisions on profitability and growth. CFO Executive covers capital, complex structures and transactions. We recommend a level based on your goals and the complexity of your business.

Essential Finance is from €1,800/month. Strategic CFO and CFO Executive are quoted individually – we confirm the exact scope and fee before work begins.

We agree the scope of historical clean-up and initial setup in advance. If it requires an additional fee, it is shown separately in your proposal.

Essential Finance includes a financial forecast. Strategic CFO and CFO Executive add detailed planning of receipts and payments 13 weeks ahead, updated regularly.

Essential Finance: one strategic CFO call and up to three ad hoc calls per month. Strategic CFO: strategic sessions every two weeks, where appropriate, plus up to four working calls with your team per month. CFO Executive: the Strategic CFO rhythm with your wider team, with additional working sessions set by the project scope.

A dashboard is part of every package. Automation depends on your data sources and integrations; its scope and timing are agreed separately.

Yes. We agree any change in scope and fee in advance.

No. JGF handles management finance and works alongside your accountant.

The package includes agreed investment-readiness work and support on the financial side of a transaction. Dedicated fundraising support and any success fee are arranged separately.

First insights appear as we review your data. We agree the launch plan and timing once we have assessed how ready your data is.

Yes. Monthly engagement. Cancellation terms are set out in your agreement.

A fractional CFO gives you senior experience from day one, no payroll overhead, and an outside view – at a fraction of a full-time salary.

That's exactly who we built this for. You'll get plain-English summaries and clear actions – never a wall of spreadsheets.

Yes – multi-currency, cross-border, IFRS and US-GAAP are core to what we do.

Confidentiality is written into every contract, full stop.