Fractional CFO questions, answered straight.

If the answer starts with "about", you don't know your profit. Revenue is not profit. We rebuild your P&L so every month closes with one number you can trust – and a one-page read on what moved it.

Part of it is tax, suppliers and refunds. Spending it feels like growth until it isn't. We separate committed cash from free cash, so you always know how much you can actually spend this week without breaking payroll.

Without unit economics you scale the losers along with the winners. Contribution margin per SKU and per channel, after ads, fees and returns. Usually 2–3 lines quietly fund the losses of everything else.

Payroll week should never be the moment you find out. A rolling 13-week cash forecast, updated weekly. You see the tight week a month before it arrives – while there are still options.

A fractional CFO gives you senior experience from day one, no payroll overhead, and an outside view – at a fraction of a full-time salary.

Clean reports in the first month; steadier cash flow and no surprise gaps within 3–6 months; sharper profit decisions ongoing.

It depends on your size and how deep you want us in. Every engagement is month-to-month, and we'll give you a clear, tailored quote on your free call – no mystery invoices.

That's exactly who we built this for. You'll get plain-English summaries and clear actions – never a wall of spreadsheets.

Yes – multi-currency, cross-border, IFRS and US-GAAP are core to what we do.

Confidentiality is written into every contract, full stop.