A financial model that actually drives decisions.
Most e-commerce models are static spreadsheets no one updates. Ours connect P&L, balance sheet and cash so changing one assumption (CAC, growth rate, AOV) instantly shows the impact across the whole business. Pairs with our Financial Model service page for the flagship engagement.
30 min · No pitch · A real CFO, not a chatbot
Who it's for
- Founders planning a raise who need an investor-grade model in 4–6 weeks.
- Brands setting annual budget with monthly bottom-up granularity.
- Operators evaluating a big bet — new product line, new market, new channel.
Symptoms you need this
If more than two of these sound familiar, this is the service to start with.
What you get
P&L, balance sheet and cash flow with monthly granularity.
Orders, AOV, contribution margin, MER, returns — the levers you actually argue about.
PO schedule, days-of-inventory, AP/AR timing integrated with cash.
Base / upside / downside with switchable assumptions.
What moves the answer the most on each key driver.
One-page narrative with top 5 numbers and the assumptions that move them.
- Custom-built model on your revenue and cost structure
- 12-month monthly + 5-year annual views
- Runway, cash burn, break-even calculations
- Handover call and short Loom walkthrough
- Two rounds of revisions after delivery
- Optional monthly re-forecast retainer
- Monthly bookkeeping / accounting close
- Investor introductions or fundraising process management
- Legal, tax or audit opinions
- Rebuilding your existing chart of accounts
How it runs
Strategy session on growth plan, channels, product roadmap and the decisions the model must inform.
Drivers, P&L, cash flow, balance sheet, scenarios and dashboards wired end-to-end.
Stress-test against last 12 months of actuals to confirm fit.
Document assumptions, train the team to update monthly, two rounds of revisions.
Artifacts we deliver
Drivers, monthly P&L, cash, balance sheet, scenarios — all linked.
One-page narrative with the numbers that matter.
Toggle base / upside / downside and see runway impact instantly.
DCF, multiples and sensitivity table.
This is the ecommerce-specific delivery view. For the flagship engagement package — including the €19.90 Financial Model Template — see our Financial Model service.
Stop guessing. Start deciding on facts.
A free 30-minute call with a senior CFO. No sales pitch – just a clear read on where your money is and what to do next.
30 min · No pitch · A real CFO, not a chatbot