Remilia Hair: From a severe liquidity crisis to strong growth in Amazon&Shopify revenue.
- Industry
- Beauty / E-commerce
- Headquarters
- Miami, FL / Israel
- Company
- Small-to-medium (Omni-channel) · Founded 2019
About Remilia Hair
Remilia Hair is an innovative beauty brand specializing in high-performance hair care products, including their signature CosmoCap hair capsules, masks, and shampoos. The company operates an omni-channel business model, leveraging direct-to-consumer (D2C) sales via Shopify and Amazon, alongside significant wholesale partnerships with major global retailers such as TJ Maxx and Loblaws.
“I have already recommended John Galt Finance to many companies. The time we reached to the guys was the right one. We are the perfect customer for JG – a growing omnichannel brand with long production lead times and expensive short-term debt. We needed their help to restructure the company's debt and stop draining monthly cash flow.”
Challenges
Despite strong market traction and a growing brand presence, Remilia Hair faced a severe liquidity crisis. The business was burdened by numerous high-interest, short-term loans (QuickBooks, ClearCo, PayPal) that drained monthly cash flow. Operational challenges included long production lead times (120–150 days) and high minimum order quantities (MOQs) that tied up limited capital. A complex existing owner-loan structure was also acting as a deterrent for new, large-scale equity investors.
Our approach
Debt restructured, inventory optimized, and an investor-ready model to scale.
Centralized dashboard
First, we pulled everything into one place and built a real-time, automated Dashboard. Now, Eliran and his team could access all their financial data in one spot, saving hours previously spent jumping between platforms and allowing them to make quicker, smarter decisions.
Cash runway
Developed a granular 12-month cash runway tracker to monitor weekly liquidity and prioritize critical vendor and debt repayments.
Growth model
Built a comprehensive 5-year financial growth model, incorporating scenario analysis for new product divisions and international expansion (UAE, Israel, China).
Inventory planning
Optimized inventory management by calculating precise replenishment cycles, factoring in 150-day lead times and multi-stage payment terms with global suppliers.
Unit economics
Conducted deep-dive unit economics analysis (CAC/ROAS) to evaluate the profitability of Amazon influencer campaigns versus Shopify D2C growth.
Cap table & investors
Advised on the restructuring of the cap table, facilitating negotiations for partner exits and debt-to-equity conversions to ensure investor readiness.
“They brought real structure and clarity to our financial planning, especially around inventory forecasting and financial modeling. Their insights helped us make better, more confident decisions as we scale. They're professional, responsive, and truly understand the needs of a growing brand. Highly recommend.”
Results
Debt restructured, cash flow stabilized, and a clear growth path across Amazon and Shopify.
Improved decision-making
With all their data in one place, Eliran's team could track key metrics like churn, CAC, and profit margins in real-time.
Debt restructured
Restructured the company's debt and retired high-interest loans that were draining monthly cash flow.
Amazon growth
Strategic shifts in marketing and procurement led to strong growth in Amazon sales.
Shopify roadmap
Established a roadmap for expanding Shopify revenue.
Engagement timeline
Diagnose → Build → Deploy → OperateDeveloped a granular 12-month cash runway tracker to monitor weekly liquidity and prioritize critical vendor and debt repayments.
Built a comprehensive 5-year financial growth model, incorporating scenario analysis for new product divisions and international expansion (UAE, Israel, China). Optimized inventory management by calculating precise replenishment cycles, factoring in 150-day lead times and multi-stage payment terms with global suppliers.
Conducted deep-dive unit economics analysis (CAC/ROAS) to evaluate the profitability of Amazon influencer campaigns versus Shopify D2C growth.
Advised on the restructuring of the cap table, facilitating negotiations for partner exits and debt-to-equity conversions to ensure investor readiness.
Before & after
- Despite strong market traction and a growing brand presence, Remilia Hair faced a severe liquidity crisis.
- The business was burdened by numerous high-interest, short-term loans (QuickBooks, ClearCo, PayPal) that drained monthly cash flow.
- Operational challenges included long production lead times (120–150 days) and high minimum order quantities (MOQs) that tied up limited capital.
- A complex existing owner-loan structure was also acting as a deterrent for new, large-scale equity investors.
- Restructured the company's debt and retired high-interest loans that were draining monthly cash flow.
- Strategic shifts in marketing and procurement led to strong growth in Amazon sales.
- Established a roadmap for expanding Shopify revenue.
Artifacts delivered
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