Never get surprised by a cash crunch again.
Profitable brands go bust when growth outruns cash. We install the rolling 13-week direct cash forecast that maps every dollar in and out for the next quarter — so you see the gap 8 weeks before it happens, not 8 days. Best paired with an ongoing Fractional CFO engagement.
30 min · No pitch · A real CFO, not a chatbot
Who it's for
- Growing brands (30%+ YoY) straining working capital.
- Inventory-heavy operators with long lead times and lumpy PO cycles.
- Multi-marketplace sellers with settlements landing on different cycles.
Symptoms you need this
If more than two of these sound familiar, this is the service to start with.
What you get
Weekly granularity, bank-balance trajectory, red-week alerts.
Shopify, Amazon, wholesale, financing — modelled with real payout lags.
PO schedule, 3PL, ads, payroll, tax, debt service — separated by timing.
Ad spend, inventory timing, growth rate — see the impact instantly.
Actuals-vs-forecast rolled forward every week, with a 30-min review call.
Automatic flags when a week drops below 8-week operating cover.
- Bank, payment processor, marketplace and PO data integration
- Bottom-up direct forecast tuned to your cash conversion cycle
- Weekly refresh cadence with variance review
- Scenario planning for POs, ad spend and financing draws
- Sheets or Excel model with formulas, no black box
- Handover training so the team can run it if you scale back
- Bookkeeping or monthly close
- Tax filings
- Fundraising / debt broker placement
- Long-horizon (12–36 month) budgeting — that's the Financial Model service
How it runs
Bank, payment processors, marketplaces, AP/AR, PO schedule.
Bottom-up direct forecast tuned to your cash conversion cycle.
Refresh every Monday, compare actuals vs forecast, roll forward.
Use the model to time POs, ad spend pushes and financing draws.
Artifacts we deliver
Weekly grid, inflows/outflows, closing cash, threshold flags.
Actual vs forecast, week over week, with % accuracy tracking.
Deposit and balance dates for POs, plus any planned financing draws.
5-question checklist we use with founders each week.
For a self-serve start, grab our free 13-Week Cash Flow Template. For always-on strategy, cash forecasting is included inside our Fractional CFO engagements.
Stop guessing. Start deciding on facts.
A free 30-minute call with a senior CFO. No sales pitch – just a clear read on where your money is and what to do next.
30 min · No pitch · A real CFO, not a chatbot