How We Uncovered €20–27K in Monthly Profit and a 22% Net Margin at Feel My Skin

- Industry
- Retail / Cosmetics
- Headquarters
- Paris, France
- Company
- 5–11 (Scaling stage) · Founded 2023
About Feel My Skin
Feel My Skin (FMS) is a premium Korean skincare retailer based in Paris, operating two physical boutiques alongside an international e-commerce store.
Challenges
The founder lacked clear visibility into monthly financial performance and could not reliably determine net profitability. Operations were heavily dependent on manual inventory management, leading to frequent stockouts. Strategic decisions – such as international expansion to Romania and the launch of pop-up stores – were being considered without data-driven financial support.
Our approach
Establish full financial transparency and automated inventory control to optimize the business model and prepare the company for scalable growth.
Historical profitability
Digitized and categorized 24 months of bank transactions and invoices to rebuild historical profitability.
SKU margin analysis
Performed a detailed SKU-level margin analysis, identifying that 10 product categories generated 80% of total revenue.
Budget & incentives
Developed a detailed 2026 budget and introduced a performance-based bonus model for the Commercial Director tied directly to store profitability.
Inventory automation
Implemented the Unleashed inventory management system with API integrations to Shopify and in-store POS systems.
Results
Financial clarity
Full financial clarity, identifying a stable monthly net profit of €20,000 – €27,000 with 15–22% net margins.
Assortment optimization
Avoided closing 1 physical location through targeted assortment optimization.
Expansion plan
Launched a financially grounded expansion plan for Romania and African markets.
Engagement timeline
Diagnose → Build → Deploy → OperateDigitized and categorized 24 months of bank transactions and invoices to rebuild historical profitability.
Performed a detailed SKU-level margin analysis, identifying that 10 product categories generated 80% of total revenue.
Developed a detailed 2026 budget and introduced a performance-based bonus model for the Commercial Director tied directly to store profitability.
Implemented the Unleashed inventory management system with API integrations to Shopify and in-store POS systems.
Before & after
- The founder lacked clear visibility into monthly financial performance and could not reliably determine net profitability.
- Operations were heavily dependent on manual inventory management, leading to frequent stockouts.
- Strategic decisions – such as international expansion to Romania and the launch of pop-up stores – were being considered without data-driven financial support.
- Full financial clarity, identifying a stable monthly net profit of €20,000 – €27,000 with 15–22% net margins.
- Avoided closing 1 physical location through targeted assortment optimization.
- Launched a financially grounded expansion plan for Romania and African markets.
Artifacts delivered
What the founder walked away withMore client stories
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