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Case study

How We Uncovered €20–27K in Monthly Profit and a 22% Net Margin at Feel My Skin

Woman with glowing skin among pink flowers and ribbons
Industry
Retail / Cosmetics
Headquarters
Paris, France
Company
5–11 (Scaling stage) · Founded 2023

About Feel My Skin

Feel My Skin (FMS) is a premium Korean skincare retailer based in Paris, operating two physical boutiques alongside an international e-commerce store.

Challenges

The founder lacked clear visibility into monthly financial performance and could not reliably determine net profitability. Operations were heavily dependent on manual inventory management, leading to frequent stockouts. Strategic decisions – such as international expansion to Romania and the launch of pop-up stores – were being considered without data-driven financial support.

Our approach

Establish full financial transparency and automated inventory control to optimize the business model and prepare the company for scalable growth.

Historical profitability

Digitized and categorized 24 months of bank transactions and invoices to rebuild historical profitability.

SKU margin analysis

Performed a detailed SKU-level margin analysis, identifying that 10 product categories generated 80% of total revenue.

Budget & incentives

Developed a detailed 2026 budget and introduced a performance-based bonus model for the Commercial Director tied directly to store profitability.

Inventory automation

Implemented the Unleashed inventory management system with API integrations to Shopify and in-store POS systems.

Results

Financial clarity

Full financial clarity, identifying a stable monthly net profit of €20,000 – €27,000 with 15–22% net margins.

Assortment optimization

Avoided closing 1 physical location through targeted assortment optimization.

Expansion plan

Launched a financially grounded expansion plan for Romania and African markets.

Engagement timeline

Diagnose → Build → Deploy → Operate
Weeks1–2
01.Diagnose

Digitized and categorized 24 months of bank transactions and invoices to rebuild historical profitability.

Weeks3–5
02.Build

Performed a detailed SKU-level margin analysis, identifying that 10 product categories generated 80% of total revenue.

Weeks6–8
03.Deploy

Developed a detailed 2026 budget and introduced a performance-based bonus model for the Commercial Director tied directly to store profitability.

ThenOngoing
04.Operate

Implemented the Unleashed inventory management system with API integrations to Shopify and in-store POS systems.

Before & after

Before John Galt Finance
  • The founder lacked clear visibility into monthly financial performance and could not reliably determine net profitability.
  • Operations were heavily dependent on manual inventory management, leading to frequent stockouts.
  • Strategic decisions – such as international expansion to Romania and the launch of pop-up stores – were being considered without data-driven financial support.
After
  • Full financial clarity, identifying a stable monthly net profit of €20,000 – €27,000 with 15–22% net margins.
  • Avoided closing 1 physical location through targeted assortment optimization.
  • Launched a financially grounded expansion plan for Romania and African markets.
+35%
YoY revenue growth
22%
Avg net margin (physical)

Artifacts delivered

What the founder walked away with
Financial model
Driver-based operating model with scenarios and cash runway.
Monthly management pack
P&L, balance sheet, cash flow, and KPI commentary in one deck.
13-week cash forecast
Weekly liquidity view tied to receivables, payables, and payroll.

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