Decode the real profit of every marketplace.
Marketplaces hide the truth in 14 fee buckets and lagged settlements. We rebuild marketplace P&Ls that show what each channel actually contributes — so you allocate inventory, ads and attention correctly. Pairs with our Fractional CFO and Management Reporting engagements.
30 min · No pitch · A real CFO, not a chatbot
Who it's for
- Amazon FBA brands wanting true profit after every FBA fee, ad cost and reimbursement.
- Multi-marketplace sellers (Amazon + Etsy + Walmart + Shopify) needing comparable P&Ls.
- Brands launching new marketplaces that need go / no-go financials for a new channel.
Symptoms you need this
If more than two of these sound familiar, this is the service to start with.
What you get
Fully loaded P&L per channel, comparable to Shopify DTC and to each other.
Referral, FBA, storage, inbound placement, low-inventory, returns, ads — mapped to SKU.
Quantified opportunity, referrals to specialist filing partners.
Days from ad spend to bank deposit, per channel.
Recommended split of stock across FBA, 3PL and DTC by SKU.
Coupon, deal-of-the-day and Vine cost impact on net contribution.
- Amazon Seller Central / Etsy / Walmart / TikTok Shop settlement extraction
- Per-channel fully loaded P&L build
- SKU-level fee mapping
- Inventory allocation recommendation
- Handover call and refresh runbook
- 30-day support to action reallocations
- Ad account management (Sponsored Products / Brands)
- Amazon SEO / listing optimisation
- Filing FBA reimbursement claims (we quantify and refer)
- Tax registration in new marketplace jurisdictions
How it runs
Extract Amazon Seller Central, Etsy and Walmart settlement data.
Map every fee type to the order/SKU that generated it.
Comparable fully loaded P&L per channel and per SKU.
Recommend inventory and ad spend split across channels.
Artifacts we deliver
Sheets/Excel with a comparable P&L per marketplace, per SKU.
Every Amazon fee type tagged to a category, with mitigation notes.
Estimated recoverable amount with confidence bands.
Written recommendation on inventory split for the next 90 days.
Delivered as a fixed-fee project. Many brands renew into ongoing Fractional CFO or Management Reporting for month-over-month tracking.
Stop guessing. Start deciding on facts.
A free 30-minute call with a senior CFO. No sales pitch – just a clear read on where your money is and what to do next.
30 min · No pitch · A real CFO, not a chatbot