Get 3 Essential Finance Templates for Your Business for free:Unit economics · Financial model · 13-week cash flow

Fractional CFO · Dental Retail

Stop Profit Decay

Revenue looks fine, but margin keeps slipping. We take over the finance function of your dental retail business and show where profit leaks – supplier price rises, discounts, slow stock, returns, channel fees and location differences – then fix the numbers monthly. Monthly retainer – no full-time CFO hire, no long contracts.

Book a CFO diagnostic call

30 min · No pitch · A real CFO, not a chatbot

Free webinar
Join the Stop Profit Decay webinar for dental retailers

A working session on where dental retail margin leaks and how a CFO closes them: SKU and supplier margins, discount discipline, stock and a 13-week cash view.

Register now

Who it's for

  • You run one or several dental or oral-care stores, or sell dental products and equipment online, and revenue is fine while profit keeps coming in below what the price list promises.
  • Supplier prices move faster than your retail prices, and rebates or bonuses agreed with suppliers never clearly show up in the P&L.
  • Discounts, promotions and marketplace fees are decided by habit, and nobody can say which SKUs, brands or locations actually make money.

Symptoms you need this

If more than two of these sound familiar, this is the service to start with.

›Gross margin by SKU, brand or supplier is unknown – only a blended number for the whole business.
›Supplier price increases reach your invoices months before they reach your price list.
›Promotions and discounts run without a margin calculation, and the results are never reviewed afterwards.
›Slow-moving and expiring stock ties up cash, and write-offs are discovered at stocktake, not before.
›Returns and shrinkage are booked as a lump sum with no view by product or location.
›Marketplace, payment and delivery fees are visible in the bank statement but not in product profitability.

Profit decay, explained

What profit decay is

The slow slide between the margin on your price list and the profit you actually keep. Revenue stays healthy while a few tenths of a percent leak away every month – until the year ends well below plan.

Where it hides

Supplier price rises that never reach your prices, rebates that never reach the P&L, discounts and promos without margin math, slow and expiring stock, returns and shrinkage, and marketplace and payment fees.

How a CFO stops it

Margin by SKU, supplier and location, reviewed monthly. Supplier terms and price changes tracked against invoices. A 13-week cash forecast around payment terms and seasonality – so leaks are found in weeks, not at year-end.

What you get

Margin by SKU, supplier and location

Fully loaded profitability per product, brand, supplier and store or channel: purchase cost, freight, fees, returns and discounts included.

Supplier terms and price control

Supplier price changes, rebates and payment terms tracked against invoices, so increases and bonuses reach your P&L and your price list on time.

13-week cash forecast

A rolling weekly cash view built around supplier payment terms, stock purchases and seasonality, so cash gaps are visible weeks ahead.

Included
  • SKU, brand, supplier and location profitability
  • Discount and promotion margin review
  • Slow-moving and expiring stock analysis
  • Returns and shrinkage visibility
  • Marketplace and payment fee allocation
  • 13-week cash flow forecast
  • Monthly management pack and CFO review call
Not included
  • Bookkeeping and tax filing
  • Buying, merchandising and assortment decisions
  • Replacing your POS or ERP unless it blocks correct numbers

How it runs

Day 1
30-minute diagnostic call

We map your stores, channels, suppliers and the decisions that currently lack reliable numbers.

Week 1–2
Data and margin review

Accounting, POS or e-commerce sales, supplier invoices and stock data are connected and reconciled.

Month 1
Controls and forecast live

The first margin view, profit-leak map and 13-week cash forecast are delivered within 30 days of starting.

Ongoing
Regular control rhythm

Weekly cash exceptions, monthly margin and performance review – month-to-month renewal.

Artifacts we deliver

SKU & supplier margin dashboard

Fully loaded margin for every product, brand and supplier, refreshed monthly.

Profit-leak map

Where margin is lost today: price rises, discounts, fees, returns and slow stock, ranked by size.

13-week cash forecast

Receipts and payments timed to supplier terms, stock purchases and seasonality.

Monthly management pack

P&L, cash, stock and location KPIs in one decision-ready view.

Free webinar
Join the Stop Profit Decay webinar for dental retailers

A working session on where dental retail margin leaks and how a CFO closes them: SKU and supplier margins, discount discipline, stock and a 13-week cash view.

Register now

Fractional CFO for dental retail: questions owners ask

What is a fractional CFO for a dental retail business?+

A senior finance lead who runs the finance function of your dental retail business part-time: margin by SKU, brand and location, supplier terms, stock and cash forecasting, and a monthly management pack. You get CFO-level control without hiring a full-time CFO.

How much does it cost and how does the engagement work?+

It is a monthly retainer with month-to-month renewal and no long contracts. The scope and price depend on the number of locations, channels and entities. See the Pricing page for how we structure engagements, or book a free 30-minute diagnostic call.

What data do you need from us?+

Access to your accounting file, POS or e-commerce sales data (Shopify, Amazon or your store system), supplier invoices and price lists, and stock reports. We work on top of your current systems and only ask to change what blocks correct numbers.

How fast will we see the first results?+

The first margin review, profit-leak map and 13-week cash forecast are delivered within the first 30 days. After that the work moves into a monthly rhythm: numbers closed, leaks reviewed, decisions prepared.

How is this different from our bookkeeper or accountant?+

Your bookkeeper records the past and files taxes. A fractional CFO looks forward: which SKUs and locations actually make money, where supplier price rises and discounts erode margin, and how much cash you will have in 13 weeks. We work alongside your accountant, not instead of them.

See all questions and answers

Stop guessing. Start deciding on facts.

A free 30-minute call with a senior CFO. No sales pitch – just a clear read on where your money is and what to do next.

30 min · No pitch · A real CFO, not a chatbot