Back to About
Founder & CEO

Nikolajs Petrovics

Nikolajs is the Founder & CEO of John Galt Finance – a fractional CFO firm built for scaling founders in e-commerce, SaaS, services and manufacturing. Over the last decade he has led finance and strategy across payments, DTC and SaaS – from Corporate Strategy at Ecommpay to Head of Finance Strategy at Printify – and built the finance function at brands like Wellners, Bonati and Sweeco.

He founded John Galt Finance to give founders the same clarity a real CFO brings to a boardroom – cash, profit, unit economics and a plan for the next 12 months – without the full-time hire. Today the firm serves 100+ clients across the EU, UK, US, MENA and APAC.

Experience
10+ years in finance & strategy
Education
SSE Stockholm
Recognition
Featured in Forbes

Selected background

  • Ecommpay – Corporate Strategy Analyst. Global payments, cross-border e-commerce.
  • Printify – Head of Finance Strategy. Scaling a global print-on-demand marketplace.
  • Wellners, Bonati, Sweeco – Built and led finance functions across DTC, wellness and industrial brands.
  • John Galt Finance – Founder & CEO. 12+ person CFO team serving 100+ clients internationally.

Articles & guides by Nikolajs

Everything below is written and reviewed by Nikolajs personally, based on the models and reporting we run for clients.

Profitability
How to Calculate True SKU Profitability (And Why Most Brands Get It Wrong)
Unit Economics
DTC Unit Economics Benchmarks 2026: LTV, CAC, MER & Contribution Margin
Strategy
When to Hire a Fractional CFO: Revenue Thresholds, Signals & ROI Math
Cash Flow
Cash Forecasting for E-commerce Brands: The 13-Week Model Explained
Marketplaces
Amazon vs Shopify Profitability: The Real Math Behind Each Channel
Fractional CFO
Fractional CFO Pricing for Ecommerce Brands (2026 Guide)
KPIs & Reporting
The 12 KPIs Every Ecommerce CFO Tracks on the Dashboard
Cash & Working Capital
Inventory Financing for DTC Brands: When, How and How Much
Accounting
Ecommerce Accounting Services: What DTC Brands Actually Need
Cash & Working Capital
Shopify Cash Flow Management: The 13-Week Forecast That Saves Brands
Marketing Finance
Meta Ads MER Benchmarks for DTC Brands in 2026
Unit Economics
LTV:CAC Ratio Explained: What "Healthy" Really Means in 2026
Cash & Working Capital
The 13-Week Cash Flow Forecast Every DTC Brand Needs
KPIs & Reporting
How to Calculate True COGS for an Ecommerce Brand
Accounting & Bookkeeping
Shopify + QuickBooks vs Shopify + Xero: The 2026 Accounting Stack
Marketplace Finance
Amazon FBA Fees: The Hidden Margin Killers in 2026
M&A & Exit
Ecommerce Valuation Multiples in 2026: What Buyers Actually Pay
Founder Finance
How Much Should a DTC Founder Pay Themselves?
KPIs & Reporting
Why a 2% Increase in Return Rate Kills Your Margin
Fractional CFO
CFO vs Controller vs Bookkeeper: Who Do You Actually Need?
Profitability
Landed Cost for UK and EU Brands: What Duty, VAT and Freight Really Do to Your Margin
KPIs & Reporting
Management Accounts vs Statutory Accounts: Why Your Filed Numbers Cannot Run the Business
Cash & Working Capital
The Cash Conversion Cycle: Why Profitable Brands Still Run Out of Money
Strategy
Budget, Forecast, Scenario Plan: Three Different Documents Founders Keep Merging
KPIs & Reporting
The Board Pack That Actually Gets Read: Structure, Length, Cadence
Profitability
How to Raise Prices Without Losing the Customer: A Playbook for DTC Brands
Unit Economics
Gross Margin vs Contribution Margin: The Number That Actually Decides If You Grow
Financial Modelling
How to Forecast Revenue Bottom-Up (Instead of Guessing a Growth Rate)

CFO guides

Stop guessing. Start deciding on facts.

A free 30-minute call with a senior CFO. No sales pitch – just a clear read on where your money is and what to do next.

30 min · No pitch · A real CFO, not a chatbot