BSG
Heatmap scheduling turned dead hours into Q4 record revenue.
The situation
BSG is a sports complex in Latvia offering fitness, swimming, and specialized training.
The sports complex, while popular, faced overcrowding during peak hours, leading to customer dissatisfaction and underutilization of facilities during off-peak times.
Our approach
Optimize facility usage by analyzing peak and off-peak hours, adjusting schedules accordingly, and launching targeted promotions for quieter times.
- 1Heatmap analysis identified peak and off-peak usage.
- 2Adjusted schedules to balance facility utilization.
- 3Launched targeted promotions for off-peak hours.
- 4Optimized staff bonus system for a trackable balance between costs and motivation.
Outcome
- +39.4% Q4 revenue growth YoY.
- +97.9% Q4 growth in operating profit YoY.
- Reduced overcrowding and improved customer retention.
Engagement timeline
Diagnose → Build → Deploy → OperateHeatmap analysis identified peak and off-peak usage.
Adjusted schedules to balance facility utilization.
Launched targeted promotions for off-peak hours.
Optimized staff bonus system for a trackable balance between costs and motivation.
Before & after
- The sports complex, while popular, faced overcrowding during peak hours, leading to customer dissatisfaction and underutilization of facilities during off-peak times.
- +39.4% Q4 revenue growth YoY.
- +97.9% Q4 growth in operating profit YoY.
- Reduced overcrowding and improved customer retention.
Artifacts delivered
What the founder walked away withHeatmap scheduling turned dead hours into Q4 record revenue.
