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Fractional CFO · E-commerce

Fractional CFO for e-commerce and marketplace brands

We take over the finance function of your online brand: true margin by SKU and channel, a weekly cash forecast, and a monthly close with management reporting you can read without an accountant. Monthly retainer – no full-time CFO hire, no long contracts.

Book a CFO diagnostic call

30 min · No pitch · A real CFO, not a chatbot

Who it's for

  • You already have revenue, but pricing, purchasing and ad decisions are made on gut feel.
  • Your bookkeeper handles taxes, but can't tell you which products make money and which you subsidise with ads and shipping.
  • You sell in more than one channel, inventory eats your cash, and profit shows up in the report but not in the bank.

Symptoms you need this

If more than two of these sound familiar, this is the service to start with.

Revenue grows, but cash in the bank doesn't.
You don't know the fully loaded margin of your top SKUs.
Shopify, Amazon and wholesale results can't be compared side by side.
Supplier payments and marketplace payouts regularly surprise you.
Ad budget is set without a clear CAC or MER target.

What you get

Margin by SKU

Full landed cost per SKU: purchase price, freight, duties, packaging, fulfilment, returns, marketplace fees and share of ad spend.

13-week cash forecast

Weekly cash forecast built on real payout dates and supplier payment terms.

Monthly management reporting

P&L, cash, inventory and unit economics by channel – plus a review call with your CFO.

Included
  • SKU and channel unit economics
  • 13-week cash flow forecast, updated weekly
  • Monthly P&L, cash and inventory reporting
  • MER, CAC and inventory turnover tracking
  • Monthly CFO review call
  • Works on top of your current bookkeeping and tools
Not included
  • Bookkeeping and tax filing
  • PPC campaign management
  • Replacing your accounting software (only if it blocks correct numbers)

How it runs

Day 1
30-minute diagnostic call

We look at your channels, data and the decisions you need numbers for.

Week 1–2
Access and data review

Shopify, marketplaces, ads, 3PL and bookkeeping connected and cleaned.

Month 1
Reporting and forecast

First reporting pack and cash forecast delivered within 30 days of start.

Ongoing
Regular rhythm

Weekly on cash, monthly on profit – month-to-month renewal.

Artifacts we deliver

SKU margin table

Fully loaded contribution per product and channel.

Cash forecast

13 weeks ahead, rolled forward every week.

Monthly report

P&L, cash, inventory and channel unit economics in one pack.

Decision notes

What to reprice, reorder, cut or scale – written after each review.

Founder reviews

What founders say after working with the numbers.

Relevant Google reviews from founders and operators who used our models, forecasts and CFO support.

AG
Alina Gusarova

Great work experience with John Galt Finance!

Have helped a lot to our e-commerce business. Eliminated our cash flow gaps issues by developing a useful and simple tool we have integrated to our everyday workflow. John Galt has provided a cash-flow forecasting tool, we are using a lot now. Solved a lot of our finance management problems. Fast and responsive service. Happy we found them!

EL
Eliran Luzon

We've been working with John Galt Finance as our Fractional CFO for my brand Remilia, and the experience has been excellent. They brought real structure and clarity to our financial planning, especially around inventory forecasting and financial modeling. Their insights helped us make better, more confident decisions as we scale. They're professional, responsive, and truly understand the needs of a growing brand. Highly recommend.

MG
Maria Goncharova

Excellent financial modeling experience

Working with John Galt Finance on our financial model was a great experience from start to finish. Their team took the time to understand our business, assumptions, and growth plans before building the model. The result wasn't just a spreadsheet – it became a practical tool that helps us evaluate different scenarios, forecast cash flow, and make more confident business decisions. What I appreciated most was their attention to detail and willingness to explain the logic behind every assumption. The model is well-structured, easy to update, and flexible enough to support future planning as our business grows. I highly recommend John Galt Finance to founders and business owners who need a professional financial model they can actually use for planning, fundraising, or strategic decision-making.

Stop guessing. Start deciding on facts.

A free 30-minute call with a senior CFO. No sales pitch – just a clear read on where your money is and what to do next.

30 min · No pitch · A real CFO, not a chatbot